About us

We’re on a mission to support companies that want to move from “business as usual” to a sustainable business model that is good for people, good for the planet, and brilliant for profit. Get to know the people behind our company.

We are an international team of climate communicators, sustainability professionals, communicator specialists, scientists, trainers, facilitators, experience designers, workshop creators and researchers. From our head office in beautiful Innsbruck, we work with purpose-driven businesses and organisations who see the transition to sustainable ways of working as an opportunity, rather than a burden.

What drives us is the belief that it is possible to create a better world for this generation right now, whilst ensuring that the future is bright for future generations, too.

We believe that great change is possible, and that everyone has a role to play in creating hopeful, sustainable futures. Before we can change things, though, we first need to understand both problems and potential solutions. Our interactive workshops are the first step in building understanding and equipping people with the knowledge and skills they need to make a positive difference. And that’s good for your business, good for your people (and your community), and good for the planet, too.

Our people

Our core team is small, but from small acorns grow mighty oaks! If you have a big, hairy, audacious goal that needs more people or specialised experience, we’re backed by a brilliant network of experts who we can bring in support us in creating your sustainable future.

Suzanne Whitby

Suzanne Whitby

Change Maker, facilitator & founder

Suzanne is the driving force behind SHIFT and is a powerhouse of energy and ideas. She couples 25 years of international communication experience and a decade of delivering workshops and training on sustainability-related topics to help organisations engage and involve employees in their sustainability vision, shift thinking and behaviour, and communicate progress clearly and authentically with internal and external stakeholders.
Dr. Martin Graus

Dr Martin Graus

Chief scientific advisor & solutionist

Martin makes sure that our climate communication and climate &  sustainability programmes are fact-checked, based on current research, and explained clearly and correctly. His 30 years of experience in the academic world brings a unique perspective to our workshops and training, and his endless curiosity about solutions helps us to bring real-world risks and opportunities to life.

Megan Evans

Megan Evans

Master facilitator, trainer & coach

Megan Evans brings her wealth of experience as a facilitator and trainer to our team. An expert in creativity, consensus building and exploring new ways of working, she designs and leads workshops that help teams and organisations make decisions, have critical conversations, and reach consensus.

Rasheed Ogunlaru

Rasheed Ogunlaru

Strategist & media advisor

Rasheed has a unique ability to ask the right questions, sift the wheat from the chaff, and cut to the heart of thorny problems. His strategic approach, drawn from 20+ years of experience of coaching leaders, teachers and high achievers, coupled with his extensive media experience, help us to ensure that our programmes lead to tangible outcomes.

Sally Whitby

Sally-Anne Shaw

Technical producer, event manager

Sally makes sure that our events run smoothly, whether that means sending out pre-work, making sure that participants can access online meeting rooms and virtual tools, or giving teams access to material after our workshops. For over 20 years she was involved in renewable energy solutions in South Africa, and she now leads our efforts to communicate climate change in Southern Africa, too.

What makes us different

Creating sustainable futures is all well and good, but what makes us different? We’re glad you asked. Here are a few things that matter to us and that make us stand out from the crowd.

Fairness matters

We play fair and we work with clients who like to do the same.

Relationships are key

Relationships matter. We’re careful about who we work with and on what. We like forming strong, trusting working relationships, no matter how large or small the project, so that we can give our best.

Clear communication

Communication is at the very heart of what we do. We do our utmost to communicate clearly and honestly, and we ask our clients to do the same.

No "blah, blah, blah"

We believe that there is too much “blah, blah, blah” in the world. When you work with us, we’ll be honest and transparent, and we’ll tell you how it is, not simply what you want to hear, or what will make us money.

This doesn’t work for everyone, but if it works for you, we might be a good fit.

Bravery AND pragmatism

We love tackling tricky challenges head-on, and we know when it’s possible to start a revolution, and it’s better to evolve over a period of time and through a series of steps. We’ll advise you accordingly.

Laughter helps

Because let’s face it, life is funny. A bit of laughter and levity goes a long way to fixing all sorts of things!

Committed to a sustainable future

We are part of the change, and we love working with clients who are working to be part of the positive change, too. That’s why we do what we do.

Our vision

Creating sustainable futures means understanding and addressing some of the biggest challenges facing humanity today: climate change, environmental disruption, and social inequities, to mention but three. We believe that everyone has a role to play in creating a good present and hopeful futures for the generations to come, and businesses play a vital role in empowering individuals and communities to be part of the shift.  Our goal is to help businesses become sustainability drivers in their communities, and help them thrive in changing times, whilst doing work that is good for people and planet.

—Suzanne Whitby, Chief Change Maker & Founder of SHIFT


Suzanne is quick to understand the nature, needs and vision of your business. Her proposals are well thought through and she is clear and concise in explaining her service offerings.

She is very creative in her suggestions, has a flexible approach and is without a shadow of doubt one of my favourite people to work with.

—Nadine Dereza
Media consultant & journalist, Babaco Media

Our commitment to the SDGs

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.

At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognise the inter-connectedness of the challenges that we face, and the work that needs to be done by many people across many different areas to co-create a hopeful, sustainable future.

Our work supports the following goals:

SDG 11
SDG 12
SDG 13

Would you like to know more about our alignment with the SDGs? Get in touch →

Our sustainability progress

We can say what we like about what we do and who we are and what we believe, but we want to do more than contribute to the “blah, blah, blah” that’s out there. Although we’re only a year old and still small, we’re in the process of crafting our very first Impact Report. Learn more about why we think that this is important.

This report will build on recommendations from the World Economic Forum’s four pillar approach and will allow us to measure our performance by using metrics that map to the UN Sustainability Goals, focusing on the pillars of governance, planet, people and prosperity.

We can’t wait to share this with you.